Empowering York’s Youth to RISE ABOVE Substance Abuse
Local youth are experiencing an increase in mental health distress. Additionally, substance use, mental health issues, and poor coping behaviors among adults have led to youth’s exposure to such behaviors in their homes and neighborhoods.
The City of York Bureau of Health (CYBH), in partnership with All Youth Access, LLC and Latino Connection, has launched a youth empowerment campaign centered on the message “Rise Above.” The campaign aims to address negative behaviors and unhealthy coping mechanisms by promoting easy-to-remember skills and positive community connection.
Using the acronym RISE, the campaign reinforces memorable and actionable steps for youth to follow when faced with critical decisions:
In order to spread the message of power and hope, and to influence our youth to make positive choices, we are relying on community partners to spread the Rise Above message with us!
READ THE PRESS RELEASE HERE
Calling On Community Partners
You play an important role!
Do you have the ability to reach youth ages 11 to 17 in the City of York? If so, your influence is needed!
We’re looking to partner with local businesses, churches, libraries, schools, nonprofits, and public spaces where youth spend their time. By hanging a flyer, giving out Rise Above branded items, and promoting this messaging on your social media accounts, you are creating opportunities for youth to ask questions, reach out for help, and build assurance in their decision to Rise Above drug and alcohol use.
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Social Media Sample Posts
PAIR THESE POSTS WITH ANY OF OUR SOCIAL MEDIA IMAGES BELOW!
Sample Post 1:
We’re partnering with @CityofYorkPA and @cityofyorkbureauofhealth to empower our youth to #RiseAbove! When faced with challenges, choices, or adversity…remember to RISE!
R – Remain calm. Pause and take a breath.
I – Identify and make positive choices.
S – Stay confident in your decision.
E – Express yourself to someone you trust.
Learn more about how you can help spread this important message at bit.ly/riseaboveyork
Sample Post 2:
Our local youth face stress, anxiety, and important choices every day. This is why we’re teaming up with @CityofYorkPA and @cityofyorkbureauofhealth to spread the word of #RiseAbove! We want everyone to know they are strong enough to RISE…
R – Remain calm. Pause and take a breath.
I – Identify and make positive choices.
S – Stay confident in your decision.
E – Express yourself to someone you trust.
Take action to help spread this important message at bit.ly/riseaboveyork
Sample Post 3:
Whatever life throws at you, you can choose to #RiseAbove. We’re proud to partner with @CityofYorkPA and @cityofyorkbureauofhealth to empower our local youth to RISE when faced with stress, anxiety, and important choices.
R – Remain calm. Pause and take a breath.
I – Identify and make positive choices.
S – Stay confident in your decision.
E – Express yourself to someone you trust.
We need your help spreading the Rise Above message! Learn more at bit.ly/riseaboveyork
Do you have questions or ideas to share?
Contact us!Send an email to HEALTH@YORKCITY.ORG and be sure to include:
- First and Last Name
- Business/Org Name
- Phone, Email, Mailing Address
- Tell us your question or idea.
Be sure to connect with the City of York on social media to watch the Rise Above initiative grow. Tag us in your posts related to Rise Above by using #RiseAboveYork.
Rise Above Facebook